Kano has understood the importance of good promotion and their consistent strategy has earned them extensive coverage in industry magazines like ATM, Knowledge, Rise and Lexicon plus free magazines.As well as that you can also hear all their latest dubs on www.sinousrecords.com, Drum and Bass arena and Dogs on Acid.Kano has also taken to the airwaves,broadcasting exclusive Sinuous sets on new age internet radio stations like Pyrotechnic, Bassdrive,Soulvision and Gaia Live as well pirate stations.All the radio work paid off in 2003, when Kanos talent came to the ears of 1Xtra DJ Flight and the production crew.The mix was aired on Flights Friday night Next Chapter sessions with a big response from the raving massive.The mix was course packed with all the latest Sinuous releases and dubs.
With a superb looking website now … the Sinuous boys have had a taste of the media and want to explore different avenues of promotion.Kano,an already accomplished all round skater, used his connections in the extreme sports world to air a home produced video of course using a Sinuous track for the backing.As well as that the Sinuous camp have been singed up for sponsorship with Aerosoul Clothing.With underground promotion campaigns in full effect,clothing sponsorship deals and music videos the strategy of promoting Sinuous Records with new media in mind is crucial to their development with the D&B scene.
Sinuous Records is receiving full-on support from the likes of Tech Itch Raiden Spl Limewax John B The Sect Audio Proket Cooh Masheen Counterstrike + Much more!